Apple has set the date for their next product launch at September 12, 10 AM PT. Apple sent out an invite to select media and analysts this afternoon for the event, which should be Apple’s biggest product launch in years. Why? This year marks the 10-year anniversary of the legendary phone that literally changed the smartphone market forever.
As for what Apple CEO Tim Cook will unveil on September 12, Apple isn’t saying. The invite is just a colorful Apple logo and a call to “Meet at our place.”
And while there’s no explicit mention of the iPhone in the invite – really, there’s no mention of anything, just a a colorful Apple logo and a call to “Meet at our place” – it seems exceptionally logical that the iPhone 8 will be announced at the event, as well as possibly an iPhone 7s and 7S plus.
The event will be held in the new Steve Jobs Theater on the new Apple Park Campus, the first event in the venue. It’s a considerable downgrade from the massive 7,000 seat Bill Graham Civic Auditorium that the iPhone 7 was revealed in last year – the Steve Jobs Theater only seats 1,000.
Rumors for new features on the iPhone 8 include a longer OLED display what might wrap around the iSight camera; it might also include infrared camera for facial recognition. Many experts predict that the physical Home/Touch ID button will disappear, a feature that has been ubiquitous in smartphone technology since the very beginning (but so was the 3.5mm headphone jack… RIP).
Stay tuned for more info about the exclusive event as it comes in.