It looks like short video sharing options have truly become all the rage among the teenage demographic because, according to a study by eMarketer, monthly teen usage of Facebook within the US and UK will decline at a faster rate this year than last and Instagram and Snapchat are set to take off.
According to the statistics, in the US: teen users (ages 12-17) have actually decreased their Facebook usage over the last two years. Last year it declined to 1.2% in 2016 and this year it’s predicted to drop to 14.5 million teens this year – a decrease of 3.4%.
The numbers are fairly similar in the UK, as well, with regards to the decrease. Between the ages of 12-17, Facebook users will drop to 2.8%, in the 18-24 range that’s even greater at 3.1%. Don’t feel too bad for Facebook though because they do own Instagram, which eMarketer has predicted will see a huge increase of users in the future – same goes for Snapchat.
According to them, Instagram’s fanbase will grow 23.8% in the US and 34.8% in the UK. For Snapchat the numbers are fairly strong too with a predicted userbase growth of 25.8% in the US and 20.2% in 2017.
Per eMarkarter analyst Oscar Orozco: “Outside of those who have already left, teens and tweens remaining on Facebook seem to be less engaged — logging in less frequently and spending less time on the platform.”
Facebook haters shouldn’t celebrate just yet though, because as of June 27th this year – they’ve just crossed the two billion monthly users mark. As of April 2017, Instagram has 700 million and Snapchat was around 250 million in May.