Taylor Swift‘s controversial new single “Look What You Made Me Do” is an unstoppable force, and its music video just made the biggest 24-hour debut in YouTube history!
The leading dark pop (yeah, that’s a thing now) single from the superstar’s sixth studio album Reputation racked up 43.2 million views in 24 hours after its 2017 MTV Music Video Award premiere. (About 30,000 views every minute.) Now, it sits around 59,424,806 plays, racking ’em up at every moment with no end in sight. The initial 3 million views per hour breakdown makes it very possible this could be the next video to reach YouTube’s Billion Play Club in record-breaking time.
As with anything Tay Tay does, there’s an insane amount of strategy involved. The new Taylor Swift x Ticketmaster Verified Fan program, which seeks to eliminate ticket scalpers has definitely given her a jumpstart. Her fans must register online to get first dibs on tickets, and from now until on-sale, users are encouraged to participate in a series of actions that “boost” their spot in line. Actions like pre-order reputation, buy TS merch, tweet promotional hashtags… Oh, and play the “LWYMMD” music video for up to 20 boost per day! As Taylor Swift boosts her fans, her fans are boosting her right back.
It’s a win/win for both Taylor and her fanbase. Watch “LWYMMD” and join Taylor Swift’s Verified Fan page here!
Taylor Swift – Look What You Made Me Do – Music Video